Anyone celebrating their 40th anniversary around now would have been tying the knot during the late 1960s, a heady and evocative time in popular culture. For the gift buyer, this throws up some magnificent ruby anniversary gift ideas, maybe even giving you the opportunity to remind the couple of the original meaning of swinging after 40 years of devotion.

A browse around the net for 40th wedding anniversary gifts will no doubt throw up some terrific ideas to celebrate the day. The gift doesn’t have to refer to the past or the present, of course. There’s nothing wrong with a simple bottle of champagne and some celebratory flutes, or some quality spirits for the couple to savour. Quirky or traditional, as long as the gift is focused on the couple, it’ll blow them away. Man.